For the brand name I chose the word tranquil. As this means when a place or your state of mind is peaceful, and thats the atmosphere the product is initially creating and this name resonate well with the brand values.
For the logo, I experimented with typography and manipulated the letters to give a aesthetic and luxury feel. I wanted this logo to give a must have product look.
For the app interfaces I rendered the product as this helps to bring the product to life.
The 3D product also helps the user understand how it looks and works.
I thought about close up pictures of the product in different angles to give a luxury look.
I thought about a balance of white space and not having too much going on in one screen, so it is not overwhelming. As this product is to keep the baby and parent calm, I created a calm atmosphere throughout the app design, and to give the user a better experience.
Instead of a horizontal ordinary box.
I decided to go for a vertical standing box.
Its different in terms of how it opens to.
Unique packaging allows to give a luxury look and keep users curious.
For the website design I kept it consistent with the 3D product, the colours and the calm atmosphere.